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Affiliate Marketing - How To Succeed Online The power of the Internet with the possibility of cheap or free advertising for a vast audience which makes reselling such an outstanding business opportunity. When a company has a product or a service that they wish to sell they will often enlist 'affiliates' to do the job of finding customers for them. You may know an affiliate by another name, for example: agent, reseller, associate, communicator. Multilevel Marketing multilevel marketing (MLM), or network marketing, as it's sometimes called. You know the concept. It's what made Amway a household name. For that matter, it was MLM that propelled both Herbalife International and, more recently, Equinox International to the top spot on the Inc. 500 list.