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Pay per Click advertising is highly targeted and results are quantifiable PPC advertising campaigns are fast becoming favorite of online advertisers. The inherent benefits coupled with budget flexibility are making this advertising strategy increasingly popular. This advertising tactic promises better ROI but to get optimum results, it needs high degree of professionalism to manage and analyze the entire PPC advertising campaign. Want To Make Web 2.0 Work For Your Business? As the buzzwords go Web 2.0 is the current reigning deity. But how can one small businessman tap into it to make it work for his business? This article offers some tips to sync one’s marketing strategies with web 2.0 scenario.