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The apparent hullabaloo about the latest LG shine should not surprise us. This handset has already been promoted in and around Europe in quite a rigorous manner that was enough to stir the imagination and anticipation of the users around the world. However, the handset has not been introduced in the American markets and that is surely a disappointment for all the mobile phone freaks of the territory. Let's hope that LG should devise a variant for its American customers as well in the near future.In the lack Label Series, LG has launched a new device, the LG KE970 shine – a very attractive and performance rich mobile phone. The handset borrows it name shine from its appealing looks and mirror effect mobile casing. Built on slider mechanism, the handset comes with a large and shimmering mirror effect screen and allows easy scrolling of phone menus. Slide open the phone and a large intuitive keypad appears – touch the button and explore unlimited features that are hidden inside.Weighing only 115g, the device has a compact dimension of 98 x 51 x 14 mm. With its slim profile, it never compromises on phone features. Moreover, the phone also offers advanced technologies such as Bluetooth, USB, GPRS, WAP and XHTML – connect and share heavy data with or without wires. Surf the net, synchronise emails and keep you updated with the latest news and information.As for the rest of the world and particularly in UK, the manufacturers have come up with two variants for the ease of customers, on the basis of its 3G and non 3G capability. There is another LG shine that we hear is on its way to hit the markets in the near future. We have already heard a lot about the non 3G version of LG shine as LG KE970, but we have been little ignorant in discussing its 3G variant, that is better known as LG KU970 to us. This handset is exclusively being marketed under the Vodafone branding and is available in the whole of UK.The features of both the versions are more or less similar with a little variation here and there. As far as the software is concerned, LG KU 970 has a different software as compared to the LG KE970. As per the memory, the LG KG 970 shine is a little different from the 3G version in the sense that it doesn't have a memory card as compared to the former.
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