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Search engine marketing and positioning explained... * Search Engine Marketing (SEM) involves utilizing a combination of site submissions and paid search engine listings to help ensure your site reaches your customers who are using search engines to make buying decisions. * Search Engine Optimization (SEO) is the method of increasing your site’s visibility in the search engines for the most important keywords and phrases that are relevant to your firm. * Keyword research and development involves writing search engine friendly copy, content, articles, meta tag optimization, linking strategy and implementation, website submission and analyzing results. What are Pay Per Click & Pay For Inclusion programs? * Pay-per-click (PPC) involves paying for your website to have a prominent position on the relevant search results page of a specific search engine. For each visitor that clicks on your link you are charged a specific fee or Pay-Per-Click rate. With PPC you only pay for the actual results. * Pay-for-inclusions (PFI) involves paying to get your site listed on a certain search engine. It doesn't guarantee high rankings. You still need optimzation to get high rankings. PFI gives you an opportunity to gain a top position but without a good SEO strategy, it’s effectiveness is limited. The benefits of search engine marketing & search engine optimization * Search Engines outperform all other forms of media in driving visitors to sites. Over 85% of web users state that search engines are the primary method to find specific sites. * Traffic from search engines is the most valuable kind of traffic as it is comprised of qualified visitors actively looking for a product, service or solution. * Search engines work for you non-stop, 24/7. Why you need search engine marketing? * Over 92% of users don’t look further than the first 2 pages of search results and most will not even look past the first 10 results. * More than 30% of users believe companies found in the top search results are a major firm in their specific category. SEM raises your online profile and builds brand awareness. * SEM has been proven to yield the highest Return On Investment in terms of generating more traffic, leads and sales to your site than any other marketing channel
Article Source: http://www.articlebase.info
Frank Herald A webmaster and internet marketing specialist SEO Australia
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